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Where We Stand: Social Media, Pharma, and the Online Discussion

Health Site 411

Take Your Medicine: Marketing to Moms Online

Opportunity Texts: Mobile Marketing and the Pharmaceutical Industry

Deepening the relationship: Pharma physician portals

Fair Market Value: Compliance tips and fee schedule benchmarking

Cardiologist survey shows more is not better when it comes to reps

Targeting the Asian-American Market: What are you waiting for?

Fear of blogging: Should pharma use corporate blogs?

The emerging trend of ETC: Using education campaigns to reach consumers and physicians

Marketing strategies for antiobesity drugs and an overview of the obesity epidemic

Where the doctors are: Gaining access to physicians through the use of e-marketing tools

DTC marketing outlook 2005

Neuro access heightened by new point-of-treatment e-culture

The Impact of Cancer Care’s Shift to the Hospital Outpatient Setting: New survey data and plans from cancer care providers

ePharm Report Autumn 2004

Study of echoboomers uncovers new markets for pharmcos

Pharmcos move toward using public relations as a marketing tool
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