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Previous Briefs
1. Smart speakers could monitor for heart attacks in people's sleep
(June 24, 2019)
 
2. Study finds promising patient portal–related effects on health outcomes
(June 24, 2019)
 
3. Few women know alcohol–breast cancer link
(June 21, 2019)
 
4. PhRMA criticizes AARP in new ad campaign
(June 14, 2019)
 
5. Study finds post-drug approval payments to FDA dermatology advisors
(June 12, 2019)
 
6. Pharma donations to UK patient groups often linked to commercially high-profile conditions
(May 28, 2019)
 
7. Celgene launches MS campaign with Multiple Sclerosis Association of America
(May 23, 2019)
 
8. Surescripts expands its White Coat Award
(May 21, 2019)
 
9. Katie Couric joins new Merck cancer awareness campaign
(May 15, 2019)
 
10. AstraZeneca, golfer Jason Day team for biomarker testing campaign
(May 14, 2019)
 
 
Previous Articles
1. Tailor marketing messages when targeting long-term care staff
July 6, 2009
 
2. TiVo Expands Stop||Watch(TM) Ratings Service Sample Size to 100,000 Households
November 19, 2008
 
3. Marketing Executives Networking Group Survey: Social Media Practices Still in Infancy Stages
November 18, 2008
 
4. YouTube channels Google with search-driven ads
November 14, 2008
 
5. Election Results Further Validate Efficacy of Harris Interactive's Online Methodology
November 10, 2008
 
6. Social Networks Provide Richest Source of Opinions from Members Willing to Share, LinkedIn Study Reveals
November 7, 2008
 
7. Physicians Rank Schering-Plough's Marketing Messages for Asmanex as the Most Appealing in the Asthma Drug Market
November 6, 2008
 
8. New Research Shows Experiential Is Best for Driving Sales and WOM Among Hispanic Consumers
November 5, 2008
 
9. DVR Fast-Forwarding May Not be Fatal to TV Ads
November 5, 2008
 
10. TV Viewing and Internet Use Are Complementary, Nielsen Reports
November 3, 2008
 
 
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1. Pharma donations to UK patient groups often linked to commercially high-profile conditions
2. Celgene launches MS campaign with Multiple Sclerosis Association of America
3. Surescripts expands its White Coat Award
4. Katie Couric joins new Merck cancer awareness campaign
5. AstraZeneca, golfer Jason Day team for biomarker testing campaign
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