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Today's Briefs
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Previous Briefs
1. Katie Couric joins new Merck cancer awareness campaign
(May 15, 2019)
 
2. AstraZeneca, golfer Jason Day team for biomarker testing campaign
(May 14, 2019)
 
3. PhRMA doesn't want prices in drug ads, launches online platform instead
(May 13, 2019)
 
4. Just 8.5% of outreach emails get a reply
(April 23, 2019)
 
5. New tech helps pharma develop patient adherence programs
(April 19, 2019)
 
6. Few pharma brands have patient-centric digital presence
(April 15, 2019)
 
7. Sanofi expanding its insulin discount program
(April 11, 2019)
 
8. Tap Native launches health-only traffic exchange for health publishers
(April 1, 2019)
 
9. AARP launches 'Stop Rx Greed' campaign to lower prescription drug prices
(March 18, 2019)
 
10. Shaquille O'Neal joins pharma heart failure campaign
(March 18, 2019)
 
 
Previous Articles
1. Tailor marketing messages when targeting long-term care staff
July 6, 2009
 
2. TiVo Expands Stop||Watch(TM) Ratings Service Sample Size to 100,000 Households
November 19, 2008
 
3. Marketing Executives Networking Group Survey: Social Media Practices Still in Infancy Stages
November 18, 2008
 
4. YouTube channels Google with search-driven ads
November 14, 2008
 
5. Election Results Further Validate Efficacy of Harris Interactive's Online Methodology
November 10, 2008
 
6. Social Networks Provide Richest Source of Opinions from Members Willing to Share, LinkedIn Study Reveals
November 7, 2008
 
7. Physicians Rank Schering-Plough's Marketing Messages for Asmanex as the Most Appealing in the Asthma Drug Market
November 6, 2008
 
8. New Research Shows Experiential Is Best for Driving Sales and WOM Among Hispanic Consumers
November 5, 2008
 
9. DVR Fast-Forwarding May Not be Fatal to TV Ads
November 5, 2008
 
10. TV Viewing and Internet Use Are Complementary, Nielsen Reports
November 3, 2008
 
 
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1. Just 8.5% of outreach emails get a reply
2. New tech helps pharma develop patient adherence programs
3. Few pharma brands have patient-centric digital presence
4. Sanofi expanding its insulin discount program
5. Tap Native launches health-only traffic exchange for health publishers
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