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White Papers & Reports: Archive  
Source: ePharm5

Where the Doctors Are: Online Physician Networking
DATE:  2008-11-21 00:00:00.0
DESCRIPTION:  Where the Doctors Are: Online Physician Networking

Source: Verticals onDemand

Managed Care: No Longer the Overlooked Stepchild of Pharma
DATE:  2007-08-28 00:00:00.0
DESCRIPTION:  Verticals onDemand Managed Care White Paper

Source: DoctorDirectory.com

Journal Readership: Has Physician Behavior Changed?
DATE:  2007-06-22 00:00:00.0
DESCRIPTION:  Journal Readership

Source: Feed Company

Social media video primer 101
DATE:  2007-03-15 00:00:00.0

Source: MoreVisibility

Common Technology Issues Which May Affect Search Rankings
DATE:  2007-02-14 00:00:00.0
DESCRIPTION:  Learn how to evaluate your Web site's SEO friendliness

Source: manhattanRESEARCH

DATE:  2007-02-05 00:00:00.0
DESCRIPTION:  Opportunities for physician marketing in the networked European economy

Source: Thomson

Message Mapping
DATE:  2007-01-05 00:00:00.0
DESCRIPTION:  The Key to Building Exceptional Pharmaceutical Brands

Source: Cutting Edge Information

Segmenting Target Physicians
DATE:  2007-01-03 00:00:00.0
DESCRIPTION:  Selling the strategy to sales forces

Source: DoubleClick

Influencing the Influencers
DATE:  2006-12-18 00:00:00.0
DESCRIPTION:  DoubleClick study of online's impact on word of mouth

Source: Envision Solutions, LLC

Healthcare Blogger Survey Report
DATE:  2006-12-14 00:00:00.0
DESCRIPTION:  Results of a global online survey of healthcare bloggers

Source: Karen Friedman

Never Say No Comment
DATE:  2006-12-08 00:00:00.0

Source: Pew

Pew Internet: Podcast Downloading
DATE:  2006-11-27 00:00:00.0

Source: Pew

The Internet as a Resource for News and Information About Science
DATE:  2006-11-21 00:00:00.0

Source: DoctorDirectory.com

DoctorDirectory.com e-Detailing Survey
DATE:  2006-11-17 00:00:00.0

Source: The Keller Fay Group

The More, The Better
DATE:  2006-10-31 00:00:00.0

Source: Pew Internet and American Life Project

Online Health Search 2006
DATE:  2006-10-30 00:00:00.0


The Portal Communications Strategy for Tomorrow's Healthcare
DATE:  2006-10-24 00:00:00.0

Source: Interactive Advertising Bureau

Interactive Advertising Bureau: Marketer & Agency Guide to Email Deliverability
DATE:  2006-10-17 00:00:00.0

Source: HispanTelligence

U.S. Hispanic Media Market: Projections to 2010
DATE:  2006-10-17 00:00:00.0


Medicare Prescription Drug Plan Guide: How to choose your 2007 plan
DATE:  2006-10-12 00:00:00.0

Source: Campbell-Ewald Health Digital Diagnosis

Campbell-Ewald Health Digital Diagnosis
DATE:  2006-10-05 00:00:00.0

Source: The Maxwell Group

Podcasting for the Pharmaceutical Industry
DATE:  2006-10-03 00:00:00.0

Source: AARP

DATE:  2006-09-21 00:00:00.0

Source: WHITTMANHART Interactive

WHITTMANHART Interactive Pharmaceutical Industry Email Study 2006
DATE:  2006-08-14 00:00:00.0
DESCRIPTION:  WHITTMANHART Interactive Pharmaceutical Industry Email Study 2006

Source: Yahoo!

Yahoo! Online Health Search Study
DATE:  2006-06-28 00:00:00.0

Source: Peppers & Rogers Group

E-mail Marketing as a Relationship Strategy
DATE:  2006-02-15 00:00:00.0

Source: Manhattan Research

Manhattan Research Opinion Leader Roundtable: Trends impacting consumer and physician marketing
DATE:  2005-12-12 00:00:00.0

Source: Pew Internet and American Life Project

Search Engine use November 2005
DATE:  2005-11-21 00:00:00.0

Source: Kaiser Family Foundation

The Medicare Drug Benefit: Beneficiary Perspectives Just Before Implementation
DATE:  2005-11-15 00:00:00.0

Source: Online Publishers Association

Measuring Local Audiences Online
DATE:  2005-10-25 00:00:00.0

Source: National Quality Forum

Improving Use of Prescription Medications: A National Action Plan
DATE:  2005-10-25 00:00:00.0

Source: The Century Foundation

DATE:  2005-10-04 00:00:00.0

Source: DoubleClick

The Evolution of Rich Media Advertising: Current Market Trends, Success Metrics and Best Practices
DATE:  2005-09-27 00:00:00.0

Source: Kaiser Family Foundation

July/August 2005 Health Poll Report Survey
DATE:  2005-08-01 00:00:00.0

Source: Trust for America's Health

DATE:  2005-08-25 00:00:00.0

Source: iHispanic Marketing Group

Search Engine Marketing to the U.S. Hispanic Market
DATE:  2005-07-28 00:00:00.0

Source: Yankee Group

Customer relationship success demands insights
DATE:  2005-07-22 00:00:00.0
DESCRIPTION:  CRM has done a solid job of giving line-of-business managers better technology for process improvements and incrementally better data. However, the overall ROI is limited due to a lack of actionable insight that is only achieved through the better use of information.

Source: National Women's Health Resource Center

National Women's Health Report
DATE:  2005-07-22 00:00:00.0
DESCRIPTION:  ABC News and USA Today found that more than half of all Americans have either on-again, off-again pain or daily chronic pain, with about four in 10 saying their pain interfered with work, mood, day-to-day activities, sleep and their overall enjoyment of life.

Source: Pew Internet and American Life Project

Pew Internet and American Life Project: Spyware
DATE:  2005-07-08 00:00:00.0

Source: eHealth Initiative

Parallel pathways for quality healthcare
DATE:  2005-07-06 00:00:00.0
DESCRIPTION:  A Framework for aligning incentives with quality and health information technology recommendations of the working group for financing and incentives

Source: ExactTarget E-mail Solutions

You’ve Got Permission, Now Be Relevant: How to use segmentation, targeting, and personalization to deliver relevant e-mail
DATE:  2005-06-16 00:00:00.0
DESCRIPTION:  Why segmentation, targeting, and personalization will determine your future success and what to do about it.

Source: Peppers & Rogers Group Consulting

Stop random acts of CRM: Delivering a seamless customer experience
DATE:  2005-06-16 00:00:00.0

Source: PhRMA

Electronic Authentication of Pharmaceutical Packaging and the Assurance of Public Safety: Position of the Pharmaceutical Researchers and Manufacturers of America
DATE:  2005-05-19 00:00:00.0

Source: Pew Internet and American Life Project

Health Information Online
DATE:  2005-05-18 00:00:00.0

Source: Nielsen//NetRatings

Integrated interactive marketing: Quantifying the evolution of online engagement
DATE:  2005-05-10 00:00:00.0

Source: ExactTarget

How Permission-based Email Drives Sales, Leverages Customer Relationships and Creates Powerful Brand Loyalty
DATE:  2005-04-04 00:00:00.0
DESCRIPTION:  An integrated multi-channel marketing strategy – as illustrated in the diagram below – aligns the business-getting process of brand marketing with the business-keeping process of customer marketing.

Source: American Medical Informatics Association

“Clinical Decision Support in Electronic Prescribing: Recommendations and an Action Plan”
DATE:  2005-04-01 00:00:00.0
DESCRIPTION:  Report from the American Medical Informatics Association provides an overview of the current state of CDS-enabled eRx, describes barriers of adoption, and provides potential solutions to these barriers. It also offers a set of next steps and actions for moving forward.

Source: Arbitron and Edison Media Research

On-Demand Media Study: More access, more people skipping ads
DATE:  2005-03-23 00:00:00.0
DESCRIPTION:  On-Demand Media Study: More access, more people skipping ads

Source: Pew Internet & American Life Project

A decade of adoption: How the Internet has woven itself into American life
DATE:  2005-01-25 00:00:00.0
DESCRIPTION:  The Pew Internet & American Life Project conducts surveys that examine the use and social impact of this transformative new technology.

Source: Kaiser Family Foundation

e-Health and the Elderly: How seniors use the Internet for Health Information
DATE:  2005-01-12 00:00:00.0
DESCRIPTION:  Key findings from a national survey of older Americans

Source: BlueCross BlueShield of Minnesota

The Epidemic of Obesity in Minnesota
DATE:  2004-12-01 00:00:00.0
DESCRIPTION:  BlueCross BlueShield of Minnesota presents a public information and public attitudes survey

Source: Search Engine Marketing Professionals

The state of search engine marketing 2004
DATE:  2004-12-01 00:00:00.0
DESCRIPTION:  A survey of advertisers and agencies conducted by SEMPO to understand the size of the search marketing industry and where marketers are spending.

Source: International Advertising Bureau

Global Interactive Audience Measurement and Advertising Campaign Reporting and Audit Guidelines
DATE:  2004-09-01 00:00:00.0
DESCRIPTION:  This document establishes a detailed definition for ad-impressions, which is a critical component of Internet measurement and provides certain guidelines for Internet advertising sellers and ad serving organizations for establishing consistent and accurate measurements.

Source: International Advertising Bureau

United States Interactive Audience Measurement and Advertising Campaign Reporting and Audit Guidelines
DATE:  2004-09-01 00:00:00.0
DESCRIPTION:  These guidellines establish a detailed definition for ad-impressions, which is a critical component of Internet measurement and provides certain guidelines for Internet advertising sellers and ad serving organizations for establishing consistent and accurate measurements.

Source: Capgemini U.S.

How health plans are using the Internet to reach customers
DATE:  2004-11-01 00:00:00.0
DESCRIPTION:  A survey of payer Web sites

Source: AAF and Atlantic Media Company

The American Advertising Federation survey of industry leaders on advertising trends 2004
DATE:  2004-11-01 00:00:00.0
DESCRIPTION:  More than three-quarters of advertising leaders now believe that digital video recorder (DVR) ad-skipping technology will have a significant effect on the landscape of TV advertising, with continued growth of nontraditional ad formats, if not the outright death of the 30-second spot.

Source: United Health Foundation

America’s Health: State Health Rankings—2004 Edition
DATE:  2004-11-01 00:00:00.0
DESCRIPTION:  The United Health Foundation's annual state health rankings analysis of the health of the American population on the UHF Web site.

Source: California Healthcare Foundation

California's uninsured
DATE:  2004-10-01 00:00:00.0
DESCRIPTION:  California Healthcare Foundation presents its second annual report on California's uninsured population, which shows the number of uninsured growing. Statewide, California has budgeted about $25 billion for health and human services this fiscal year and expects Medi-Cal enrollment to reach 6.7 million, CHCF reports. California has the sixth largest proportion of uninsured in the nation at 20.6% of its population, or 6.5 million people.

Source: Interactive Prospect Targeting (IPT)

IPT 2004 e-mail marketing survey
DATE:  2004-10-13 00:00:00.0
DESCRIPTION:  As email encroaches on TV’s territory as the most effective marketing channel, 51% of marketing professionals intend to increase their email marketing budget in the next 12 months.

Source: Skyscape

Skyscape April 2004 Psychiatry PDA User Survey
DATE:  2004-04-01 00:00:00.0
DESCRIPTION:  In this survey, Skyscape polled a group of psychiatrists about their use of handhelds and perceived PDA benefits.

Source: Yahoo! and Starcom MediaVest Group

Real Women. Digital World. The Untold Story of Women & The Web
DATE:  2004-04-28 00:00:00.0
DESCRIPTION:  This qualitative and quantitative national study is designed to help marketers understand the media consumption patterns of women.

Source: iProspect

Search Engine User Attitudes
DATE:  2004-04-01 00:00:00.0
DESCRIPTION:  Among other search-related variables measured, this survey links demographics to the depth to which people review online search results.

Source: eHealth Initiative

EXECUTIVE SUMMARY: Electronic Prescribing: Toward Maximum Value and Rapid Adoption
DATE:  2004-04-14 00:00:00.0
DESCRIPTION:  A non-profit foundation reviews barriers and recommends best practices for the adoption and use of e-prescribing in the United States.

Source: Harris Interactive

No Significant Change in the Number of "Cyberchondriacs" - Those Who Go Online for Health Care Information
DATE:  2004-02-01 00:00:00.0
DESCRIPTION:  This Harris Interactive survey reports trends in the number of adults who use the Web for health information seeking, plus their frequency of use.

Source: Harris Interactive/Wall Street Journal Online

Six Million People Have Bought Prescription Drugs Online; Most Are Satisfied
DATE:  2004-03-23 00:00:00.0
DESCRIPTION:  The poll shows that a majority of people believe buying Rx drugs online is risky, although most of those who have done so are satisfied.

Source: FDA

Innovation Stagnation: Challenge and Opportunity on the Critical Path to New Medical Products
DATE:  2004-03-16 00:00:00.0
DESCRIPTION:  The report analyzes development obstacles, offers recommendations for improvement, and outlines the agency's role in helping overcome problems.

Source: Harris Interactive

One Reason Why the Costs of Medical Care and Prescription Drugs Are Under Scrutiny
DATE:  2004-03-02 00:00:00.0
DESCRIPTION:  More than half of respondents in this Harris Interactive poll said U.S. prices for medical care and Rx drugs are more expensive than Europe's.

Source: Cap Gemini Ernst & Young

Smart & Lean Operations
DATE:  2004-02-09 00:00:00.0
DESCRIPTION:  CGE&Y discusses the benefits of improved supply chain efficiency, as well as results from a pharmaceutical industry survey, in this report.

Source: Harris Interactive/Wall Street Journal Online

Discussions Between Doctors and Patients Result in Cheaper Prescription Drugs for One in Seven Adults
DATE:  2004-02-11 00:00:00.0
DESCRIPTION:  The poll shows that millions of consumers are discussing drug costs with doctors and that this often results in their getting cheaper prescriptions.

Source: FDA

Brief Summary: Disclosing Risk Information in Consumer-Directed Print Advertisements
DATE:  2004-01-30 00:00:00.0
DESCRIPTION:  Draft guidance from the FDA on improving the presentation of risk information in the brief summary of DTC drug ads.

Source: Harris Interactive/Wall Street Journal Online

Health-Care Professionals, Pharmacies, Hospitals Gain the Public's Top Trust
DATE:  2004-01-28 00:00:00.0
DESCRIPTION:  The healthcare poll surveyed American adults about their trust in different health professions, companies, and products.

Source: FDA

Protecting and Advancing Consumer Health and Safety
DATE:  2004-01-15 00:00:00.0
DESCRIPTION:  The FDA says it is building upon consumer health and safety initiatives in response to public health threats and medical errors.

Source: DTC Perspectives and Optas

DTC Industry Check-up
DATE:  2004-01-05 00:00:00.0
DESCRIPTION:  Spending on consumer marketing will continue to grow despite government regulations and public perceptions, according to this survey.

Source: Pew Internet & American Life Project

Wired for Health: How Californians compare to the rest of the nation
DATE:  2004-01-02 00:00:00.0
DESCRIPTION:  The study finds that California is unique when it comes to Web access among low-income residents and overall interest in health information online.

Source: BCG, Harris Interactive

The Hidden Epidemic: Finding a Cure for Unfilled Prescriptions and Missed Doses
DATE:  2003-12-15 00:00:00.0
DESCRIPTION:  The vast majority of patients actively choose to disregard their doctor's orders when it comes to compliance, according to the results of this poll.

Source: Harris Interactive

Most People Uncomfortable with Profit Motive in Health Care
DATE:  2003-12-08 00:00:00.0
DESCRIPTION:  Many Americans favor government-run insurance, and healthcare services provided by non-profit organizations, according to results of this survey.

Source: Forrester Research

EMRs for Small Physician Groups
DATE:  2003-12-01 00:00:00.0
DESCRIPTION:  In this executive summary of a larger study, Forrester provides an overview of the emerging market for EMRs among small physician practices.

Source: Forrester Research

Consumers Don't Swallow Pharma Site Messages
DATE:  2003-11-14 00:00:00.0
DESCRIPTION:  Research from Forrester shows that consumers who have visited Rx sites do realize some value, but they resist some of pharmcos' key goals.

Source: California HealthCare Foundation

Online Patient-Provider Communication Tools: An Overview
DATE:  2003-11-17 00:00:00.0
DESCRIPTION:  This report examines the options physicians have in choosing a system to communicate with patients online.

Source: Solucient

National Trends in Health Care Consumerism: The Influential Health Care Consumer
DATE:  2003-08-01 00:00:00.0
DESCRIPTION:  Solucient's second annual study on healthcare consumerism defines a group of adults who rely on the Internet to make educated health choices.

Source: HHS

Research-Based Web Design & Usability Guidelines
DATE:  2003-10-27 00:00:00.0
DESCRIPTION:  These guidelines, issued by HHS in partnership with the National Cancer Institute, provide evidence-based standards for site developers.

Source: Manhattan Research, LLC

eDetailing Segmentation and Research Module
DATE:  2003-10-01 00:00:00.0
DESCRIPTION:  Quantitative research with 1,958 U.S. physicians offering an overview of the e-detailing market in 2003.

Source: AvantGo, Inc.

2003 My AvantGo Physician Survey
DATE:  2003-10-01 00:00:00.0
DESCRIPTION:  This survey of medical professionals' PDA usage and plans identifies their heaviest activities, types of information accessed, and frequency of use.

Source: Medem

Doctor Email Defined
DATE:  2003-08-18 00:00:00.0
DESCRIPTION:  This analysis of messages from Medem's secure system reveals that most of the e-mails focused on ongoing advice rather than new treatment questions.

Source: Manhattan Research

ePharma Physician v3.0: The Future of Pharmaceutical Marketing
DATE:  2003-08-05 00:00:00.0
DESCRIPTION:  This is a summary of a larger study that sizes the market of the U.S. early-adopter physician audience, revealing interest in online activities.


Online CME
DATE:  2002-03-01 00:00:00.0

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